· The Mixmag is a magazine that was first published in 1983. There are not many Dance and Clubbing magazines around so it is a market that is very open for new competitors. It also says above the masthead that it is “The world’s biggest dance music and clubbing magazine.
· The layout to Mixmag magazine is quite busy in the sense of the information that is on the page. The back ground of the front cover is a portrait shot of David Guetta who with a caption over the image that says “2009: F**K ME, WHAT A YEAR” this makes the audience want to know why his year was so good. The colour scheme is a very smart colour scheme, there is enough colour to attract attention to it but not to make it look over the top like magazines aimed at younger audiences. The images on it are of typical party people like David Guetta and a small image in the top right of a blonde girl dancing. This shows the reader that the magazine will be fun of fun stuff and will tell you about the latest up and coming events that come to the clubbing and partying world.
· The name Mixmag instantly takes the interst of any Drum and Bass fan as it has the word “Mix” in it, this makes it Drum and Bass specific as most people who listen to drum and bass listen to mix tapes that well known artists have made. Also as the magazine is giving away a mix CD it makes the reader want to buy the magazine as it seems to know how to make its customer happy.
· The price of the magazine is £4.20. It is in small letters near to the barcode this shows that they know that it is a relatively expensive magazine but even though it’s quite expensive it is quite big magazine with lots of information the audience would like to hear about.
· The cover lines of this magazine have been used as a boarder for the picture on the front cover. This makes you almost miss some of the cover lines as they are quite small and doesn’t look like they are very interesting. This is disappointing as some of the names in the cover lines are some of the biggest names in the dance scene.
Contents Page Analysis
Mixmag Contents page has a very simple layout which makes it look very smart. It also doesn’t have much on the page which makes it easier to read and easier to find what you are trying to find. The images on the page are very smartly laid out so that it isn’t to empowering but makes it also more interesting. It has an article at the bottom of the page on the free CD that comes in the magazine. This is interesting as it tells you about Diplo almost before all the information that is in the magazine has started.
Mixmag Double Page Spread Textual analysis
The layout to this double page spread is very professional and smart. This makes the reader want to find out more about the person that the double page spread is on. The picture is on the right page of the double page spread, the picture is of the very famous Dizzee Rascal. Text that they have used in the written bit of the double page spread is very clear and nice to read which makes it easier on the eyes for the reader. The questions that Ralph Moore the interviewer asked were very were very casual but to the point so that it made Dizzee Rascal answer them as if he was talking to a friend but about things that the reader wants to know about. It has lots of interesting things that people would want to know about Dizzee Rascal and the dance music community.
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